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Brain Station 23 | Odoo ERP Implementation Case Study

Sea Resources Group: one ERP platform for fishing, sales and manufacturing

Brain Station 23 implemented Odoo 18 for Sea Resources Group, replacing Dream ERP, spreadsheets and paper records with an integrated system across vessels, warehouses, manufacturing and finance.

Go-live
April 2026
Implementation
32 weeks
Platform
Odoo 18
Licensed users
58

About the client

Founded in 1982 and headquartered in Dhaka, Sea Resources Group (SRG) employs between 501 and 1,000 people. The Group operates fishing vessels, sells its catch through local auctions and export markets, and manufactures frozen food through its SNFL unit.

Operations are managed across three companies: Sea Resources Ltd (SRL), Agro Foods Services Ltd (AFSL) and Sea Fishers Ltd (SFL).

The challenge

SRG relied on Dream ERP, Excel, Google Sheets and paper records. Management had limited visibility, analysis and reporting across its companies, vessels, warehouses, manufacturing and finance functions.

  • Vessel requisitionsVessels operate outside network coverage, which delayed requisitions and weakened accountability.
  • Budget and approval controlInconsistent approvals and a risk of overspending across three companies and approximately twenty vessel cost centers.
  • Inventory managementDuplicate item codes, unclear stock ownership, and limited control over reusable items and scrap.
  • Import costing and vendor paymentsInaccurate stock costs and a risk of overpayment to vendors.
  • Fixed assetsCapital and operating expenditure were not clearly separated across 21 asset classes.
  • Catch salesLimited price transparency and mismatches between orders and deliveries.
  • SNFL manufacturingUnclear product costs and variances, and difficulty closing each month on time.
  • Group financeSlow consolidation, limited real-time visibility and extensive audit preparation.

Selection of Brain Station 23

SRG selected Brain Station 23 for its comparable projects in the local market and for the technical and functional expertise demonstrated in consultation meetings and a live product demonstration.

The solution

The project began with a review of procurement, vessel, inventory, finance, HR and operational processes. Odoo was configured to reflect SRG's workflows, with custom modules and integrations developed alongside the core system and refined through user testing and feedback.

  • Purchase
  • Inventory and landed costs
  • Accounting and budgets
  • Assets
  • Sales
  • Manufacturing (MRP, MPS)
  • Quality
  • Inter-company and portal
  • Custom: vessel requisitions
  • Custom: catch report
  • Custom: auction

The system integrates with existing biometric attendance systems and bank payment gateways.

Process transformation

Procure to pay

Before: Paper-based records and Excel spreadsheets.

After: Captains raise item-level requisitions offline, which synchronize when the vessel regains coverage. Budget validation, approval, comparative statements and three-way matching run in a single workflow.

A fully digital process with budget checks and supporting documents at each stage; no payable is posted before goods receipt.

Inventory

Before: Manual records and spreadsheets.

After: A single item master and central warehouse serve all three companies, supported by vessel stores and controlled movement types. Freight, insurance and duty are capitalized into stock cost, and returned items are routed to reuse, repair or scrap.

Real-time stock visibility across the Group, without duplicate item codes.

Fixed assets

Before: Partly manual processes.

After: Twenty-one predefined asset classes. Capital requests require dual approval and stop at the capital budget limit. Depreciation posts monthly and is locked once posted, and assets are tracked by QR or barcode tag.

Capital expenditure is controlled from request to disposal.

Catch to cash

Before: Manual processes.

After: Approval of the catch report initiates the auction. Registered buyers bid through a portal, and bids are compared with a management benchmark. Fish are tagged and weighed at delivery, and invoices are generated automatically.

Benchmarked pricing and an auditable process from catch to collection.

SNFL production and costing

Before: Excel spreadsheets, paper records and the previous ERP.

After: The monthly sales projection drives material requirements planning. Standard costing, overhead absorption and a fixed month-end sequence support a timely period close.

Standard versus actual cost per product, with monthly variance analysis.

Group finance

Before: The previous ERP, supplemented by Excel and paper documents.

After: Each company maintains its own ledger and financial statements within one instance. Transactions post in real time with drill-down to source documents, and intercompany balances, loans, foreign exchange revaluation and bank reconciliation are supported.

Group financial position by company, cost center and profit center, without manual consolidation.

Results

  • Offline operation at sea

    Requisitions and catch reports are captured offline and synchronize automatically, without duplicates, when a vessel regains coverage.

  • Faster decision-making

    Catch report approval initiates the auction, and department-level MIS reports can be exported to Excel and PDF on demand.

  • Audit and compliance

    All transactions and master-data changes are logged, initiators cannot approve their own documents, and accounting follows IAS/IFRS.

  • Paperless operations

    Supporting documents are attached to transactions, and approvals follow a digital workflow.

  • Scalability

    Additional vessels, cost centers and companies can be added through configuration.

Discuss an ERP implementation for your organization

www.erp-23.com [email protected]